Hello!
My name is Isabel Rod, I am an artistic soul who finds joy in exploring diverse mediums of expression. Growing up in the San Fernando Valley, I was immersed in a rich visual culture, surrounded by street art, billboards, murals, and more. This upbringing instilled in me a deep appreciation for cultural influences, which I seamlessly integrate into my designs.
I had the opportunity to study at California State University, Northridge, where I earned a Bachelor's Degree in Art with a focus on Graphic Design and Marketing. Throughout my studies, I honed a spectrum of skills, mastering multitasking, organization, collaborative teamwork, and meeting deadlines.
Following graduation, I ventured into the professional world, expanding my expertise through freelance work with diverse clients, ranging from corporate giants to local enterprises. This diverse experience allowed me to engage with a wide array of design projects spanning industries such as beauty, entertainment, and fitness.
Freelancing gave me the opportunity to work full time at Creative Bytes as a Digital Media Coordinator. My role consisted of translating marketing insights into visually striking designs by creating templates and digital ad banners that seamlessly integrated with each company's brand identity, enhancing recognition and audience resonance.
Recently I had the opportunity to work at Truest Entertainment as a Junior Art Director. Working in the entertainment industry allowed me to work at creating key art design for both print and digital campaigns, I developed strategies, and set clear objectives for each campaign, that ensured alignment with client goals and brand identity.